Saturday, January 07, 2012

Target Is ‘Down’ With Down Syndrome: 5 Things Target Said By Saying Nothing At All


Target Is ‘Down’ With Down Syndrome: 5 Things 

Target Said By Saying Nothing At All

target ad down syndrome model kid child
If you were browsing through this week’s Target ad you may have passed right over the adorable little boy in the bright orange shirt smiling at you on page 9!  And if so, I’m glad!
The reason I’m glad?  Well, that stylish young man in the orange shirt is Ryan. Ryan just so happened to have been born with Down syndrome, and I’m glad that Target included a model with down syndrome in their typical ad! :)
This wasn’t a “Special Clothing For Special People” catalog.  There wasn’t a call out somewhere on the page proudly proclaiming that “Target’s proud to feature a model with Down syndrome in this week’s ad!”  And they didn’t even ask him to model a shirt with the phrase, “We Aren’t All Angels” printed on the front.
In other words, they didn’t make a big deal out of it.  I like that....

 read more HERE

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